A pursuit to weave together raw power and visual elegance. But the craft only earns its place when it solves a real difficulty — answering what the user is stuck on, and what they need next.
Three things I keep coming back to.
This isn't a rigid manifesto — it's the compass guiding me through every project. I choose to be a discerning observer when diagnosing the problem, and a dedicated maker when bringing those ideas to life.
01 · USER
Center the user, shape the interaction.
Between system and moment sits the user — their intent, their context, their attention budget. Every interaction decision routes back to that center: what does the user need next, and how do I make that path the obvious one?02 · SYSTEM
Read the system before the screen.
Most friction lives below the interface — in hardware constraints, legacy architecture, the path data takes between layers. Visual polish on a broken foundation is a vitamin, not a painkiller. Naming what actually hurts comes before any wireframe.03 · MOMENT
Name the moment that matters.
Products live in human moments — the second after the accident when you reach for the dash cam app, the breath after a perfect shot when you realise you got it. Find that moment, design backward from it, and let everything else wait.
Even the smallest step forward is a milestone — every one of them shapes the "me" my career is still becoming.
Nov 2024 – Present
Thinkware Vietnam
Product Designer (Mid-level UI/UX)
Consumer + B2B IoT — dash cam, action camera
Oct 2023 – Oct 2024
Stradex Vietnam
Junior Product Designer
Fintech, community, e-commerce
Jan 2022 – Oct 2023
Smarty Process Solution
UI/UX Designer (Intern → Junior)
PropTech, BPMN-based enterprise digitization
May 2021 – Jan 2022
TK Ventures
Multimedia Designer (Part-time)
Web3 / crypto marketing agency
2018 – 2023
University of Information Technology — VNU-HCM
Bachelor of Computer Network and Communications
Where I began looking for the connection between technology and design.